Never miss another workshop, AMA or live Q&A. Click the button below to subscribe.
0:00 Trying to figure out how to use Switchboard
3:14 Summary of what we will discuss today & how to access to resources that we will discuss today
Molo9™ members: https://www.molo9.com/brainstorm-with-molo9/
Non-members: https://www.molo9.com/resources/
1 day trial: www.molo9.com/my-account/membership-checkout/?level=9
6:15 Announcements, disclaimers & who I am
11:22 How can a content brief drastically improve the final outcome of your content?
15:23 This is how to use the content briefs to meet your goals faster & to protect you in the case where you hire a freelance copywriter
Molo9™ members: https://www.molo9.com/brainstorm-with-molo9/
Non-members: https://www.molo9.com/resources/
18:53 Walkthrough the one page content brief
21:05 Walkthrough the lead magnet checklist & how to fill it in.
Here are your silver bullets https://www.molo9.com/molo9-recs-silver-bullets/
23:40 This is how I fill in the checklist. What is the difference between an SQL & MQL and why does it matter?
27:15 Which type of lead magnet should you use & why
28:18 Side-tracked to talk about how to use audio-bonuses to collect more data on your readers / viewers. Example: https://www.amazon.com/Start-Zero-Business-Experience-Freedom/dp/1950367185
30:28 How to deliver your lead magnet. AVOID THIS ROOKIE MOVE
31:57 Copywriting formulas & silver bullets in a lead magnet
34:00 The Lead Magnet Workbook – this is how I create a lead magnet start to finish
Molo9™ members: https://www.molo9.com/brainstorm-with-molo9/how-to-create-a-high-converting-lead-magnet/
Non-Molo9™ members: https://www.molo9.com/resources/how-to-create-a-high-converting-lead-magnet/
37:38 This is how to setup your new projects in the project management portal
44:06 Final questions & a rant about 100 page documents
Never miss another workshop, AMA or live Q&A. Click the button below to subscribe.