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0:00 Setting up

1:12 Intro & how my specific launch process protects startup founders from marketing scams. 

4:54 Follow along here: https://www.molo9.com/courses/how-to-start-from-scratch/

6:39 Audience Question: “what do you ask to discover the unique value proposition for a clients company”

11:48 Half of my answer was cut out by our streaming provider. The answer is “if you are working with a customer who has created a software solution to address a problem they previously completed manually for a very high price. Then explain how, after 15 years of working on this problem manually you’ve automated a solution that costs $1000 (for an annual subscription) instead of $80,000 (for an annual salary).”

12:41 What will we be discussing next week? 

13:30 This is how to build version one of your website: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-1-2/topic/build-version-1-of-your-website/ 

14:04 The six data analytics tools I recommend to collect information about your website visitors & most successful competitors: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-1-2/topic/use-a-few-of-these-tools-to-set-up-a-consumer-data-collection-system/ 

15:00 How to find out what customers really want to buy: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/day-3/topic/use-this-survey-to-identify-what-people-really-want-to-buy/ 

18:07 The money maker workbook – how, when & why to use it: 

If you purchased the launch playbook for $42 you can access the money maker workbook here: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/day-4/topic/modify-your-concept-to-be-a-money-maker/

If you did not purchase the launch playbook, for a short amount of time you can purchase a copy of the money maker workbook for $18 here: https://www.molo9.com/resources/#workbooks 

18:59 How to identify a new revenue stream for your company

20:20 This is how to modify your solution / product / offer to get more people excited to buy it : https://www.molo9.com/courses/how-to-start-from-scratch/lessons/day-4/topic/tools-resources-for-better-ideation/

22:03 What does it mean to your company to get 3 paid customers: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-5-8/topic/get-your-first-3/ 

25:23 This is the list of crucial content that should be on your first website: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-5-8/topic/add-this-content-to-your-first-website/

28:46 Your first email marketing lead magnet: 

If you purchased the launch playbook for $42 you can access the email marketing lead magnet workbook here: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-5-8/topic/create-an-email-marketing-lead-magnet/ 

If you did not purchase the launch playbook, for a short amount of time you can purchase a copy of the email marketing lead magnet workbook for $17 here: https://www.molo9.com/resources/#workbooks 

32:37 How to get other people excited to grow your business for you https://www.molo9.com/courses/how-to-start-from-scratch/lessons/day-9-2/topic/get-lots-of-other-people-excited-to-grow-your-business-for-you/ 

This is how we have setup our affiliate program: https://www.molo9.com/affiliate-program/ 

35:00 How to conduct a public launch & why to do it after you setup your affiliate program: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/day-9-2/topic/the-different-types-of-launches/

36:39 Guest appearing on podcasts & talk shows for FREE: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/day-10/topic/guest-appear-on-podcasts-talk-shows/ 

38:56 100 places to share your startup launch: https://www.notion.so/Where-to-post-your-project-bc6ce54240884770b2467c3b0f7c1624 

40:15 How to use coupon codes to promote your startup: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-11-12/topic/use-a-coupon-code/ 

42:48 Create an exclusive offer to get happy reviews for your websites: https://www.molo9.com/courses/how-to-start-from-scratch/lessons/day-13/topic/create-invite-only-events-to-collect-happy-reviews/ 

49:40 If you have an example you want to add to the Molo9™ database this is how to get in touch

50:45 The three ways an FAQ can help your business land more sales https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-14-15/topic/build-out-your-faq/

53:03 Mid-tier PR https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-16-21/topic/go-for-mid-tier-pr/ 

54:53 Publishing your story as a case study https://www.molo9.com/courses/how-to-start-from-scratch/lessons/days-16-21/topic/fill-in-this-form-to-have-your-launch-story-added-to-molo9/ 

58:11 How to setup Molo9™ to optimize your funnel https://www.molo9.com/courses/how-to-start-from-scratch/lessons/day-22/topic/optimize-your-funnel/ 

59:05 What to expect next week


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