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Adi Soozin’s notebook on how make a brand fascinating, irresistible & easy to remember

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A Note For Early Release Readers

The status of this content is Early Release. With Early Release content, you access the earliest form- of the authors’ raw & slightly or entirely unedited content as it is written-so you can take advantage of the knowledge and technologies long before the official release of these titles. *If you have comments about how we might improve the content and/or wish to contribute your own company’s materials as examples to be added to a specific piece of content, or if you notice missing material within a piece of content, please let me know here.

None of the information covered in here is to be interpreted as the only way to pursue an objective. Here I simply share the frameworks, parameters & guidelines I use to pursue and successfully reach various objectives.

Did you know that it takes between 6 & 27 brand impressions for a total stranger to remember your individual brand? This means that someone will need to either: see your advertisement, watch your latest interview or see your logo somewhere else between 6 and 27 times before they remember your own company as a real company that actually exists!

There are key formulas that you can use to make it so that someone remembers your brand after just 6 impressions (saving you both time AND money).

I use these exact formulas to adjust existing brands to see a 400% increase in sales in as little as 4 weeks. Are you ready to learn them?

To understand the correlation between branding and your ability to charge a premium, watch the first 90 seconds of the video below.

This playbook will guide you to either create a brand from scratch, or make a few small adjustments to your existing brand. The formulas covered in this playbook, may seem trivial at first, but they have helped multiple companies to see sales increase by more than a 400% in as little as 4 weeks.


When we compare human kind to all other species on the planet, it is obvious that 99% percent of what makes us human, is consistent across our species. High performance marketers know this, love this and leverage this to identify ripe buyers & convert them into brand loyalists. Think about people who like to be identified with the following brands: Apple, Rotary, Bentley, Audi, MD9™, Omega, Rolex, Hugo Boss & Burberry.

As you may recall from my notebook on Customer Data, there are just 19 formulas needed to convert a reader into a buyer when you know how to incorporate the underlying psychological principles of influence used most commonly in high impact marketing.

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