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3. Adi Soozin’s customer data notebook

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A Note For Early Release Readers

The status of this content is Early Release. With Early Release content, you access the earliest form- of the authors’ raw & slightly or entirely unedited content as it is written-so you can take advantage of the knowledge and technologies long before the official release of these titles. *If you have comments about how we might improve the content and/or wish to contribute your own company’s materials as examples to be added to a specific piece of content, or if you notice missing material within a piece of content, please let me know here.

None of the information covered in here is to be interpreted as the only way to pursue an objective. Here I simply share the frameworks, parameters & guidelines I use to pursue and successfully reach various objectives.


This course is a heavy hitter, no time wasted run through EXACTLY what you need in order to figure out:

  1. Who your customers are
  2. Where they are
  3. How to collect key information about them

We are going to look at the 80/20, HUGE impact information that allows you to identify LARGE groups of potential buyers.

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