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1:20 Intro

5:50 What is traction?

9:30 Crossing the chasm between early adopters and the early majority

10:30 Most of the startups that die, do so before achieving traction

11:17 Crossing the Chasm from early adopters & innovators to early majority

12:54 Crucial website content on your website impacts traction

15:40 Understanding the early majority (the group of population that decides if you achieve traction)

16:15 How have you modified your product to accommodate new groups of people?

16:45 This is how Molo9™ did it

20:26 Building for current clients vs future clients

23:17 You need to balance innovation and building your customer base

25:50 Diversification vs. pivoting to achieve traction

30:00 Smile direct club example

34:45 Audience Question: how does the blue ocean strategy fit into this?

36:30 The halo effect & the blue ocean strategy

Links mentioned in this video: 

1. Diffusion of Innovation Theory, you can learn more about the whole theory here, in the introduction to this playbook: https://www.molo9.com/courses/how-to-start-from-scratch

2. 90% of startups die, it is usually around the time that they should begin to experience traction. There comes a time, a pivotal moment when buyers who are not super passionate about your niche either decide to buy or they don’t. This has everything to do with: how your online presence looks at this point & how you have modified your offer at this point. 

3. To nail the key ingredients needed in your online presence checkout this playbook where I literally walk you through everything you need to know about how to launch and achieve traction in the US  https://www.molo9.com/courses/how-to-start-from-scratch/

4. do you have all of your crucial website content up, https://www.molo9.com/courses/how-to-start-from-scratch/lessons/phase-1-do-this-before-you-launch-your-company-to-the-public-aka-strangers-on-the-internet/topic/add-this-content-to-your-first-website/ 

5. do you have testimonials and use cases up https://www.molo9.com/courses/how-to-start-from-scratch/lessons/phase-1-do-this-before-you-launch-your-company-to-the-public-aka-strangers-on-the-internet/topic/get-your-first-3/ 

6. have you received awards or are you giving out awards? https://www.molo9.com/awards/ 

7. The group of the population who decides if you achieve traction, is skeptical. They want to know where you stand in the grand scheme of things. 

8. Two guides to walk you through how to choose diversification solutions that can work for you… 

9. https://www.molo9.com/diversify-your-offerings/ 

10. https://www.molo9.com/strategic-product-diversification-the-easiest-way-to-quickly-increase-your-ltv/


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