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Adi Soozin’s Startup Launch Playbook 2021

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My launch process is one of the few proven processes which consistently gets new technologies successfully adopted quickly and easily. It also allows startups to reach profitability at record breaking speeds.  

Why? When you have not yet reached influencer status and/or decide to create something that is totally new, the way you present your creation to society AND get it successfully into the hands of buyers, is completely different from how a celebrity would present their new alternative to: Coca Cola, the Audi Q5 or YouTube. 

Examples: look at how much resistance Elon Musk experienced in the early days of each of his startups that aimed to sell others on totally new technology, look at how little resistance Kylie Jenner experienced when she started selling her own line of lipsticks.

When you launch something completely new, you have to work within the laws of a phenomenon called the marketing adoption curve, aka “Diffusion of Innovation Theory”. 

This fancy phrase just explains how humans, as pack animals, adopt new technologies and accept new industry leaders. The video below, explains the Diffusion of Innovation Theory (aka the marketing adoption curve) with fun pictures in 3 minutes.



This playbook you are reading the introduction to now, walks you through the exact processes I use to push a startup through the marketing adoption curve (explained in the video above) to a place where it is easier, faster & cheaper to acquire new customers. 

  1. Get your golden 3 walks you through exactly how to get your first 3 innovators. The testimonials & case studies by and about these innovators attract more innovators to your startup.
  2. How to launch with speed & gusto walks you through how to get your startup in front of more innovators & early adopters.
  3. Do this immediately after your public launch walks you through the steps that need to be taken to make your startup appear trustworthy, established & credible in the eyes of the early majority.

After you complete this playbook, you will have everything in place to get your startup into the hands of more eager buyers.


Kindly note that none of the information covered in here is to be interpreted as the only way to pursue an objective. Here I simply share the frameworks, parameters & guidelines I use to pursue and successfully reach various objectives.

If you have comments about how we might improve the content and/or wish to contribute your own materials as examples to be added to a specific piece of content, or if you notice missing material within a piece of content, please let me know here.

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