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Adi’s complete list of book recommendations for founders




If a book on this list does not grab your attention by the end of the first paragraph, skip to chapter 3. If it is still boring abandon it.

Our brains absorb information best when specific linguistic patterns are followed. These linguistic patterns can vary from person to person. When you find a book written in your default linguistic pattern you’ll find your reading and comprehension rates both rapidly improve. 

Thankfully, there are so many variations of the same information out there, that if a book isn’t easily digestible for your brain you can put it down and find a book on the same topic by someone who shares your default linguistic pattern.

Happy reading : )

Mindset books


  1. Steal Like an Artist: 10 Things Nobody Told You About Being Creative
  2. Big Magic: Creative Living Beyond Fear
  3. The Subtle Art of Not Giving a F*ck: A Counterintuitive Approach to Living a Good Life
  4. A Spy’s Guide To Thinking + Strategy
  5. The 4-Hour Work Week: Escape the 9-5, Live Anywhere and Join the New Rich

Marketing books


  1. Predictably Irrational, Revised and Expanded Edition: The Hidden Forces That Shape Our Decisions by Dan Ariely
  2. The Purple Cow by Seth Godin
  3. Growth Hacker Marketing by Ryan Holiday
  4. Trust Me I’m Lying by Ryan Holiday
  5. Don’t Make Me Think by Steve Krug
  6. Brainfluence by Roger Dooley
  7. 100 Days of Growth by Sujan Patel & Ryan Wormley

Sales books


You launched your startup to enjoy life, work AND help people. But you can’t really enjoy work if you hate sales & don’t like the customers currently buying from you. This list of books will help you to mast sales as someone who loves people and loves helping them get the solutions they’re looking for. If you are looking for a list of books on how to con people into buying junk they don’t need… this is NOT the list for you.

  1. 21 Secrets of Million-Dollar Sellers: America’s Top Earners Reveal the Keys to Sales Success by Stephen J Harvill
  2. Permission Marketing by Seth Godin
  3. Start From Zero by Dane Maxwell
  4. Value-Based Fees by Alan Weiss

Books on how to optimize your time, as a founder


  1. The Ultimate Sales Machine: Turbocharge Your Business with Relentless Focus on 12 Key Strategies by Chet Holmes
  2. Virtual Freedom by Chris Ducker
  3. Algorithms to Live By by Brian Christian & Tom Griffiths
  4. Smarter: The New Science of Building Brain Power by Dan Hurley

Books to keep you motivated


  1. Awaken the giant within by Tony Robbins
  2. You are a badass by Jen Sincero
  3. You are a badass at making money by Jen Sincero
  4. Tools of Titans by Tim Ferriss

Books to read before your first speaking engagement


  1. Talk Like Ted: The 9 Public Speaking Secrets of the World’s Top Minds by Carmine Gallo
  2. Words that change minds by Shelle Rose Charvet
  3. Awaken the giant within by Tony Robbins
  4. You are a badass by Jen Sincero

Books that will help you understand “how the game is played”.


  1. Getting Published by Paul Martin
  2. This is me letting you go by Heidi Priebe (this book is a collection of essays she wrote after a brutal breakup, but if you’ve ever been told “it’s not the right time”, “Let’s touch base after XYZ” and other lame excuses that made you feel any ounce of regret this book is a godsend. I read it in a matter of hours and it really helped me to finally be at peace with a failed startup experience I’d obsessed over for 4 moths.)
  3. Never Split the Difference: Negotiating As If Your Life Depended On It by Chris Voss
  4. Anything by Alan Weiss, Robert Greene, Zig Ziglar & Dale Carnegie



Hey ,

This piece was composed by Adi Soozin, Founder of Molo9™. If you need more help, you can contact our support team, or click here attend Ms. Soozin’s next live Q&A.





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