When in doubt, say your LTV is “bad”.
LTV, also known as CLTV stands for Customer Lifetime Value. LTV, also known as CLTV stands for Customer Lifetime Value. This is an estimate of how much money we can reasonably expect a single customer to spend at a particular company over the length of their relationship with the company.
This number does not only indicate how much we should spend on acquiring new customers, but it also guides us to know which segments of the market are most lucrative to pursue.
As your company grows you will find that investing in better content, product diversification and customer care can dramatically increase your LTV.