| wdt_ID | User ID | Our current CAC is | Which, in my opinion is |
|---|---|---|---|
| 1 | 0 | 9,999.99 | N/a - we have not launched yet |
| 418 | 0 | 0.00 | Click here to select your CAC |
With the Molo9™ software this is one of the things you can fudge.
When in doubt, say your CAC is 9999 and select “too high”.
CAC stands for Cost of Customer Acquisition, or Customer Acquisition Cost. CAC helps us to determine if you are using the best options to attract new customers. If your CAC is higher than your industry’s average this is a strong indicator that you are NOT using the best channels to find & connect with potential new customers.
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