* Launch a startup like Adi Soozin
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Start Date
6 April 2021
End Date
6 April 2021
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Project Description

If you:

  • are thinking about launching a startup but don’t know where or how to begin,
  • have just launched a startup & want to know how to land customers, or
  • launched a while ago and are struggling to find customers,

My launch playbook was written specifically to help you meet your goal in less than one month!


My launch process is one of the few proven processes which consistently gets new technologies successfully adopted quickly and easily. It also allows startups to reach profitability at record breaking speeds.


When you launch something completely new, you get better results faster if you adhere to the scientific principle called the “Diffusion of Innovation Theory”, aka the marketing adoption curve. This playbook walks you through the exact processes I use to push a startup through the marketing adoption curve.

The video below, explains the Diffusion of Innovation Theory (aka the marketing adoption curve) with fun pictures in 3 minutes.


The processes outlined in this playbook walk you through the steps that need to be taken to make your startup appear trustworthy, established & credible in the eyes of the innovators & early adopters.


  1. Get your golden 3, walks you through exactly how to get your first 3 customers. This is key because the testimonials & case studies by and about these customers attract more buyers to your startup.
  2. Conduct a wildly successful launch, walks you through one of the fastest & cheapest ways to get your startup in front of more innovators & early adopters.

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Build version 1 of your website

This makes it easier & faster to get early customers

Build version 2 of your website

This makes it easier to convert the members of the "early majority" into buyers.

Create a careers page for your startup
Create an email marketing lead magnet
Get onto 3 podcasts
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Project Milestones
Create an FAQ for your startup
Get 20 happy customer reviews
Get your golden 3

This makes it easier to convert the "innovators & early adopters" into buyers.

Launch a high paying affiliate program
Launch to the public
Publish your story as a case study
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Optimize your funnel
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PHASE 1: Do this before you launch your company to the public (aka strangers on the internet) 0 0 / 8 0
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PHASE 3: Do this immediately after your public launch 0 0 / 10 0
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