* Launch a startup like Adi Soozin
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Start Date
6 April 2021
End Date
6 April 2021
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Project Description
My launch process is one of the few proven processes which consistently gets new technologies successfully adopted quickly and easily. It also allows startups to reach profitability at record breaking speeds. Why? When you have not yet reached influencer status and/or decide to create something that is totally new, the way you present your creation to society AND get it successfully into the hands of buyers, is completely different from how a celebrity would present their new alternative to: Coca Cola, the Audi Q5 or YouTube. Examples: look at how much resistance Elon Musk experienced in the early days of each of his startups that aimed to sell others on totally new technology, look at how little resistance Kylie Jenner experienced when she started selling her own line of lipsticks. When you launch something completely new, you have to work within the laws of a phenomenon called the marketing adoption curve, aka “Diffusion of Innovation Theory”. This fancy phrase just explains how humans, as pack animals, adopt new technologies and accept new industry leaders. The video below, explains the Diffusion of Innovation Theory (aka the marketing adoption curve) with fun pictures in 3 minutes.

This project that you have added to your dashboard, walks you through the exact processes I (Adi Soozin) use to push a startup through the marketing adoption curve (explained in the video above) to a place where it is easier, faster & cheaper to acquire new customers.
  1. Get your golden 3 walks you through exactly how to get your first 3 innovators. The testimonials & case studies by and about these innovators attract more innovators to your startup.
  2. How to launch with speed & gusto walks you through how to get your startup in front of more innovators & early adopters.
  3. Do this immediately after your public launch walks you through the steps that need to be taken to make your startup appear trustworthy, established & credible in the eyes of the early majority.
After you complete this project, you will have everything in place to get your startup into the hands of more eager buyers.
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Project Milestones
Build version 1 of your website

This makes it easier & faster to get early customers

Build version 2 of your website

This makes it easier to convert the members of the "early majority" into buyers.

Create a careers page for your startup
Create an email marketing lead magnet
Get onto 3 podcasts
10% 6
Project Milestones
Create an FAQ for your startup
Get 20 happy customer reviews
Get your golden 3

This makes it easier to convert the "innovators & early adopters" into buyers.

Launch a high paying affiliate program
Launch to the public
Publish your story as a case study
15% 1
Project Milestones
Optimize your funnel
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PHASE 1: Do this before you launch your company to the public (aka strangers on the internet) 0 7 / 7 0
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PHASE 2: This is how & where to launch 0 3 / 3 0
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PHASE 3: Do this immediately after your public launch 0 10 / 10 0
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