Welcome back 

^^^ The user needs to select from a drop-down menu. This value must be stored, and give the user the option to update at any time.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC, LTV, GCR & CCC.”

These are the options they have to select from the drop-down menu

^^^ The user needs to select a value from a drop-down menu. This value must be stored, and give the user the option to update at any time.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC, LTV, GCR & CCC.”

These are the options they have to select from the drop-down menu

1. Brokerage (Real Estate, eBay, Kayak, etc)
2. Advertisement (Yahoo, Google, Facebook, etc)
3. Infomediary (Consultant, Lawyer, Doctor, Wikipedia, etc)
4. Merchant
5. Manufacturer (Microsoft, Boeing, Merk, General Electric, etc)
6. Affiliate (almost every blog that makes money by referring and endorsing external products & services)
7. Community (almost every social media platform & forum)
8. Subscription (Atlassian, SalesForce, Pluralsight, Molo9, Square, Netflix, etc)
9. Data (almost every app that is free to use)

^^^ This needs to be a user input field that is saved and they can update.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC. Learn how to calculate your CAC (average cost to acquire a customer) here.”

Values to use :

• Auto industry:	28.57
  B2B	123.245
  Consumer Services	75.59
  e-Commerce	55.535
  Dating & Personals	68.5
  Education	108.03
  Financial Services	$239
  Insurance	147.23
  Employment Services	54
  Health & Medical	75.5
  Home Goods	101.5
  Industrial Services	65
  Legal	63
  Real Estate	135
  Technology – Hardware	209.5
  Technology – Software	316
  Travel & Hospitality:	144
  Retail	10
  Manufacturing	83
  Transportation	98
  Marketing Agencies	141
  Telecom	315

** IF CAC Is lower than average for their set industry display the following message here “Congratulations your CAC is lower than your industry average!”

Else: Cac is higher than industry average, display the following message here “Hmm, your CAC appears to be higher than your industry average, would you like to speak with Molo9 about how to fix this?”

#### query results on this “Molo9™ recommendations” page should only include topics that have the following tags (“High CAC” && “Acquisition”&& “$user_business_model” || “all business models” && “$user_industry” || “all industries” )

^^^ This needs to be a user input field that is saved and they can update.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your LTV. Learn how to calculate your LTV (customer life time value) here”

** IF LTV is at least 5x the value they input for CAC, display the following message “Congrats, you’ve hit the sweet spot! LTV should be at least triple your CAC”

Else: LTV is less than 5x their CAC, display the following CTA “That LTV is a bit low for your CAC. I suggest that we immediately look at ways to improve this”

### query results on this “Molo9™ recommendations” page should only include topics that have the following tags (“Low LTV” && “Retention” && “$user_business_model” || “all business models” && “$user_industry” || “all industries”)

^^^ This number is just their CAC value multiplied by 5

^^^ This needs to be a user input field that is saved and they can update.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your GCR. Learn how to calculate your GCR (goal completion rate) here”

** IF: Goal Completion Rate is more than 80% display the following message “Congrats, you’ve hit the sweet spot!”

ELSE: Goal Completion Rate is less than 80% display the following CTA “Unless you are testing new pricing strategies, that’s a bit low for your goal completion rate. I suggest that we immediately look at ways to improve this.”

### query results on this “Molo9™ recommendations” page should only include topics that have the following tags (“Conversion” && “$user_business_model” || “all business models” && “$user_industry” || “all industries”)