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Welcome back 

Coming to Molo9™ next:

  • “Choose a goal” based on your level of marketing expertise

*Provide feedback here to tell us what you’d like to see more of

^^^ This needs to be a graph that tracks their changes in CAC, LTV, GCR and Gross Revenue over time… example above.

Title should be “My Primary Metrics”

My Goal For 2021

 

⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations. Learn how to find your gross revenue here

if($user_value = null) {

echo “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations. Learn how to find your gross revenue here“;

}

else {

echo $user_value;

}

My Gross Revenue YTD

 

⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations.

^^^ This needs to be a user input field that is saved and they can update.

If the user does not fill this in, the following text should appear here until they do: “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations.”

My Industry

 

⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC, LTV, GCR & CCC.

^^^ The user needs to select from a drop-down menu. This value must be stored, and give the user the option to update at any time.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC, LTV, GCR & CCC.”

These are the options they have to select from the drop-down menu

Auto industry:
B2B
Cosumer Services
e-Commerce
Dating & Personals
Education
Financial Services
Insurance
Employment Services
Health & Medical
Home Goods
Industrial Services
Legal
Real Estate
Technology – Hardware
Technology – Software
Travel & Hospitality:
Retail
Manufacturing
Transportation
Marketing Agencies
Telecom
My Primary Business Model

⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC, LTV, GCR & CCC.

^^^ The user needs to select a value from a drop-down menu. This value must be stored, and give the user the option to update at any time.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC, LTV, GCR & CCC.”

These are the options they have to select from the drop-down menu

  1. Brokerage (Real Estate, eBay, Kayak, etc)
  2. Advertisement (Yahoo, Google, Facebook, etc)
  3. Infomediary (Consultant, Lawyer, Doctor, Wikipedia, etc)
  4. Merchant
  5. Manufacturer (Microsoft, Boeing, Merk, General Electric, etc)
  6. Affiliate (almost every blog that makes money by referring and endorsing external products & services)
  7. Community (almost every social media platform & forum)
  8. Subscription (Atlassian, SalesForce, Pluralsight, Molo9, Square, Netflix, etc)
  9. Data (almost every app that is free to use)
My CAC

 

⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC. Learn how to calculate your CAC (average cost to acquire a customer) here.

^^^ This needs to be a user input field that is saved and they can update.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC. Learn how to calculate your CAC (average cost to acquire a customer) here.”

CAC Industry Average

 

 

Values to use :

  • Auto industry: 28.57
    B2B 123.245
    Consumer Services 75.59
    e-Commerce 55.535
    Dating & Personals 68.5
    Education 108.03
    Financial Services $239
    Insurance 147.23
    Employment Services 54
    Health & Medical 75.5
    Home Goods 101.5
    Industrial Services 65
    Legal 63
    Real Estate 135
    Technology – Hardware 209.5
    Technology – Software 316
    Travel & Hospitality: 144
    Retail 10
    Manufacturing 83
    Transportation 98
    Marketing Agencies 141
    Telecom 315

 

** IF CAC Is lower than average for their set industry display the following message here “Congratulations your CAC is lower than your industry average!”

Else: Cac is higher than industry average, display the following message here “Hmm, your CAC appears to be higher than your industry average, would you like to speak with Molo9 about how to fix this?”

#### query results on this “Molo9™ recommendations” page should only include topics that have the following tags (“High CAC” && “Acquisition”&& “$user_business_model” || “all business models” && “$user_industry” || “all industries” )

 

My LTV

 

⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your LTV. Learn how to calculate your LTV (customer life time value) here.

 

^^^ This needs to be a user input field that is saved and they can update.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your LTV. Learn how to calculate your LTV (customer life time value) here

 

** IF LTV is at least 5x the value they input for CAC, display the following message “Congrats, you’ve hit the sweet spot! LTV should be at least triple your CAC”

Else: LTV is less than 5x their CAC, display the following CTA “That LTV is a bit low for your CAC. I suggest that we immediately look at ways to improve this”

 

### query results on this “Molo9™ recommendations” page should only include topics that have the following tags (“Low LTV” && “Retention” && “$user_business_model” || “all business models” && “$user_industry” || “all industries”)

Desired LTV Based on Current CAC

 

^^^ This number is just their CAC value multiplied by 5

My GCR

 

⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your GCR. Learn how to calculate your GCR (goal completion rate) here.

 

^^^ This needs to be a user input field that is saved and they can update.

If the user does not fill this in, the following text should appear here until they fill in the value “⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your GCR. Learn how to calculate your GCR (goal completion rate) here

 

** IF: Goal Completion Rate is more than 80% display the following message “Congrats, you’ve hit the sweet spot!”

ELSE: Goal Completion Rate is less than 80% display the following CTA “Unless you are testing new pricing strategies, that’s a bit low for your goal completion rate. I suggest that we immediately look at ways to improve this.”

 

### query results on this “Molo9™ recommendations” page should only include topics that have the following tags (“Conversion” && “$user_business_model” || “all business models” && “$user_industry” || “all industries”)

This button should say “Molo9™ needs you to fill in the boxes above so that she can create data backed recommendations for you.” until they fill in all of the numbers above.

My Brand Fascination Score

___________

⚠️ Without this information Molo9™ is unable to provide accurate insights & recommendations to improve your CAC, LTV, GCR & CCC. Click here to get your brand fascination score.

query results on this “Molo9™ recommendations” page should display topics that have all of the following tags (“High CAC” && “Acquisition”&& “$user_business_model” || “all business models” && “$user_industry” || “all industries” && “$user_brand_score” || “all brand scores”)

To reach my goal of ________ by December 2021, I will commit to complete the following:

 

☑️ Click one of the buttons above to view Molo9’s current recommendations for you.

✅ At the bottom of each recommendation is a button “Add this to my checklist”

✅ When you click on this button the tactic is added to the top of your to do list here.

✅ At any time you can click the buttons below to delete, aka “clear” this entire list, or export it to a CSV.

✅ When you click on the check mark it turns green and marks that tactic as complete.

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