It is generally exponentially cheaper to convince your current customers to buy new offerings from you, than it is to acquire totally new customers. But you cannot just run around creating new features every ten minutes and expecting a purchase to be made, so where is the balance? What is the strategy?
These Pricing & Product Mix are crucial to a startup’s success, but can often times be misunderstood or misused, leading to early & unnecessary startup death. Let’s avoid that, shall we?
- First we will bust the most common myths
- Next we will look at the data you need to collect to make the best decisions here
- Then we will run through the tricks you can maximize your growth