Specific processes can be used to convince someone to buy, do or be almost anything.
Agencies like the CIA & FBI use these processes to create local spies in foreign countries. Marketers use these processes to build armies of loyal buyers.
Think about Aston Martin, Omega & Armani. They are all premium brands with cult-like loyal buyers.
From the competitors and role models we just looked at, choose one. We are going to dissect their processes.