Specific processes can be used to convince someone to buy, do or be almost anything.
Agencies like the CIA & FBI use these processes to create local spies in foreign countries. Marketers use these processes to build armies of loyal buyers.
Think about Aston Martin, Omega & Armani. They are all premium brands with cult-like loyal buyers.
From the competitors and role models we just looked at, choose one. We are going to dissect their processes.
When a brand creates a cult-like following, they don’t march around demanding people buy from them. They use a communication strategy that lures the buyer to make the final purchasing decision. To deconstruct a communication strategy with the cunning eye of an expert, you and I will rely on Adi Soozin’s Content Evaluation Worksheet.
To find a “winning” piece of content to study, watch the first few minutes of this tutorial.
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